Mamanista! » Breastfeeding, Contests, Fashion, Featured, Hip Find » Breastfeeding IN Boob

Breastfeeding IN Boob

boob0520paisleyscarlet2When Boob sent me some of their latest nursing wear, my daughter asked, “But aren’t all of mommy’s tops breastfeeding tops?” That’s my girl! While, it is true you can breastfeed in almost any top, Boob makes nursing stylish and comfortable. Even better–with Boob I can start wearing dresses again.

Boob founder Mia Seipel understands that many breastfeeding women are less concerned about revealing too much when baby latches on then they are about lifting their shirts to expose their stomachs.  Seipel first developed the Boob patented overlap out of sympathy for her sister, who exposed her midrift to the icy Northern winds of Stockholm to nurse her newborn baby in the park.

The tops she designed are not just practical, they are lovely and chic. The smock blouse in dark thunder is a perfect tunic length and the stretchy smocking clings in a flattering way. The full-length balloon sleeves keep you covered on summer nights and will take you into fall.

The real highlight for me is the hidden function summer dress, which Boob sent me in scarlet paisley print. The lightweight material is breathable and the jazzy pattern keeps the eye moving.  Finally, a nursing dress that I would have worn before I even knew what lanolin is.

High quality construction and delightful details add interest for a look that is vivacious and sophisticated.


WANT IT: Buy Boob at Nurtured Family or your local boutique.

WIN IT: Enter to win a Boob Maternity & Nursing Wear hidden function summer dress, in your choice of scarlet print, barque print or solid black), small, medium, or large (ARV $95, choice subject to availability).  To enter, just visit Boob Maternity & Nursing Wear and leave us a comment below by 11:59 PM EST, September 2, with your favorite style of top or dress (NOT reviewed here) currently shown on Boob’s website.

EXTRA ENTRY: Blog, Tweet, or otherwise share the giveaway link along with a nursing in public tip or question and then leave an additional comment letting us know where we can find the mention.

Prize will ship to valid addresses in US or Canada.

Written by

Candace is the co-editor and co-founder of Mamanista. She is an educational consultant and writer.

Filed under: Breastfeeding, Contests, Fashion, Featured, Hip Find

67 Responses to "Breastfeeding IN Boob"

  1. dawn says:

    The purple maternity shirt on page 25 looks good.

  2. Mishia says:

    I love the purple one on page 25

  3. katie says:

    I like the pretty pink PJs!

  4. Jennifer Jozwiak says:

    I like the lightweight hoodie!

  5. kathy pease says:

    i like the aqua colored top on page 6 of the fall/winter 09 collection

  6. Aisling says:

    The long sleeved black dress is lovely. I really like the red plaid shirt with smocked top also.

  7. Sarah says:

    I love the Polka Dotted Wrap Dress on page 22 of the look book.

  8. lea says:

    I love the eggplant long sleeved dress!

  9. Renee Weiner says:

    I like the deep pink hoodie.

  10. Gianna says:

    I’m nursing twins and I am so limited in what dresses I can wear when we go out. I have had so many dresses just sitting in my closet. One of these would be great :)

  11. Janet says:

    I hear the #6, the turquoise long sleeve shirt

  12. rajee says:

    I love BOOB! I would love to have one in black!! :)

  13. rajee says:

    tweeted @momsfocus

  14. Davida says:

    I love the red plaid top!!!

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