Can bloggers help build a better world? We say, “Yes!”

On Wednesday, Deb announced the launch of Bloganthropy.org during an expert panel at the second annual Child’s Play Communications Bloggers Brunch.  You can read the whole press release here.

Bloganthropy.org combines the power of social media with the resources of corporate giving. Its goal is to connect companies and bloggers in order to address societal needs.

We know companies are eager to connect with bloggers. And we know bloggers are excited to get involved with genuine campaigns that allow them to use their talents and influence to make a difference.

Inspired by the energy and compassion we saw in our fellow bloggers, Bloganthropy, a non-profit organization, aims to facilitate and amplify their efforts by teaming social media users with corporate giving and PR departments.

The JAR Group, an interactive marketing agency based in Brooklyn, NY, and Child’s Play Communications, an agency specializing exclusively in publicity and marketing communications for products and services targeted to moms, are providing online marketing and public relations assistance respectively, to assist in the creation of this non-profit organization.

We will be announcing the first Bloganthropy project on www.bloganthropy.org and on @bloganthropy in time for the holidays.

We are challenging our fellow bloggers to pledge their time and skills by volunteering and sharing these efforts with their community. Bloganthropy.org is actively recruiting volunteers ready to use the power of their blogs, Twitter, Facebook, and other social networks, to give back this holiday season and throughout the year.

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