Mamanista! » Advice, Charity, Events, Featured, Gift Guides, Gift Ideas, Gifts 2007, Hip Find, News, Play, Socially Conscious, Tips, Uncategorized » Have You Discovered “The WooHoo Factor”?

Have You Discovered “The WooHoo Factor”?

As a mom, I know that many of the toys advertised on TV look amazing but then sit unused in the toy box. When I enter my local toy store, I see items that I know my kids will love and use. With a special eye for relevance and all out fun, small toy store owners handpick each toy brand that enters their door and you feel it when you go inside.

I am much happier knowing that the toy store near me is stocked with both the unique and familiar as I browse from aisle to aisle, and I always see new things I know my kids will love. It’s all there beginning with non-mass market dolls to clever puzzles and quality wooden train sets. I definitely find the Woohoo factor in my local store!

Now, there’s an online resource for discovering the “Woohoo” near you. The recently-launched site is a great resource for parents looking for the best toys on the market and for a way to support their local community. This website was created by ASTRA (American Specialty Toy Retailing Association) to help you discover the best quality toys on the market and to educate you about the importance of shopping locally and supporting independent toy stores.

The website content includes:

– Feature articles with expert advice on toys and play for children of all ages

– Up-to-date information on creative and educational play and toy trends

– Handy toy store locator with information on where to find the best toys in your neighborhood (Don’t forget: local, independent toy stores support the community and tend to offer many high-quality, specialty products not typically found at a big box store!)

– Calendar of local toy-related events

– Information on the benefits of shopping local

– Toy buying guide by age, including a section for children with disabilities

I strongly support shop local efforts. When you are buying your holiday gifts, please remember that where you shop can make a big difference in your local community. I’ve been an avid supporter of ASTRA (or the American Specialty Toy Retailing Association) for many years, and I helped launch the first ever Neighborhood Toy Store Day in 2010. Neighborhood Toy Store Day is celebrated on the second Saturday in November, and there are celebrations and special sales at independent toy stores across the country. 2012 marks the third annual Neighborhood Toy Store Day, and I hope that the shop local effort grows even more powerful this year.

As a mom, I love the selection and service at independent toy stores, and I enjoy supporting mom & pop businesses. But I also understand the importance of local businesses in my community since I served as an elected school board director for four years. During that time, I learned first-hand the importance of having a vibrant community and a strong base of local businesses. The property taxes they pay help fund important educational programs for our children, and there is a lot of information available on the website showing how local businesses create jobs and keep more money in the community vs shopping at a big box retailer or online retailer. If you support local businesses, please “follow” @thewoohoofactor on Twitter and “like” You can help spread the word that where you shop matters.

(Disclosure: I am an ASTRA Ambassador, but I did not accept compensation for writing this post as I have en existing business relationship with ASTRA and support their mission so strongly.)

Written by

Debbie Bookstaber started Mamanista in 2007 with her friend Candace Lindemann. Debbie and Candace also are the co-founders of, which empowers bloggers to become philanthropic leaders in their communities. Through their annual awards, recognizes bloggers who effectively use social media for social good. Debbie lives in the Philadelphia suburbs with her husband and two young sons. She's an active volunteer in her community and a working mom. Debbie is a partner at Element Associates and the Social Media Director at Child's Play Communications. You can follow Debbie on Twitter @buzzmommy or meet her at a future blogging or tech conference, where she frequently speaks about social good efforts, SEO or affiliate marketing.

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2 Responses to "Have You Discovered “The WooHoo Factor”?"

  1. […] essential services such as public schools, police and fire departments through their tax dollars. (Read more about why my experience serving on a local school board turned me into a strong advocate f… Shopping local is good for your town, but it’s also good for you as a […]

  2. Maurine says:

    One of my kids never did play with toys, my dd however, loves toys that go along with meiovs. If he likes the Disney Cars movie or Thomas the Tank etc., like my dd does, he will probably like a train table with Thomas Tank wooden train set on it. My dd also loves her Cars movie toys. Get him something that he has to build like blocks and sit down and show him different things he can build. I think some children just aren’t interested in toys. I also have a theory that the first born is less likely to like toys maybe because he doesn’t have anyone to constantly play them with him.

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