Boob founder Mia Seipel’s sympathy for her sister, who exposed her midrift to the icy Northern winds of Stockholm to nurse her newborn baby in the park. So, Mia came up with a patented design to provide stylish coverage for breastfeeding mamas.
Once Mia became pregnant herself, she set out to design a classic line of soft and comfortable maternity wear that gracefully accentuates a pregnant woman’s curves.
Boob is also committed to doing their part as a responsible company, manufacturing all garments in fair wage facilities in Europe and introducing organic cotton options.
We’ve recommended some budget maternity jeans buys in the past, but every once in a while you just have to treat yourself to something that makes you feel fabulous, especially if you are in the midst of morning sickness. You know, the kind of clothes you find on celebrity mamas like Angelina Jolie, Jessica Alba, Tori Spelling, and Minnie Driver.
I tried out a classic black maternity top and dress from Boob, in a super-soft cotton jersey material. With Boob, it is all in the details. Higher cut tops can make me look a little blocky, especially when I’m pregnant. But boob has some clever tricks to flatter my figure in a more modest way than plunging necklines. The shirring in the front of the top ads interest and then the top is stitched in back just below the bust to create shape–a more attractive and dressier alternative to the plain black t-shirt.
Boob’s Fall Collection is equally becoming, with a simplified early 70s elongated profile and shades of silvery grays and blues accented with lipstick, cassis, and electric reds.
WIN IT: Boob Maternity & Nursing Wear has generously offered two pairs of maternity jeans and two gorgeous maternity tops, color subject to size availability, from their fall collection (prize value over $450 retail). To enter, just visit Boob Maternity & Nursing Wear and leave us a comment below by 11:59 PM EST, August 28, with your favorite style currently shown on Boob’s website. Prize can ship to valid addresses in US or Canada.
WANT IT: You can sometimes find amazing sales on Boob Maternity & Nursing Clothing at Along for the Ride (use coupon code Mamanista for $5 off orders $40+) and at BabyCenter.